Alexandra Zsigmond – On creative recovery

Alexandra Zsigmond spent 7 years doing art direction for the New York Times’ Opinion section before deciding to refocus her energy on personal creative pursuits. In this week’s conversation we chat about her “dream job” as an Art Director and her current process of creative recovery.

Alexandra is an award-winning art director and visual thinker working at the intersection of fine art, illustration and editorial design. Her core interest lies in the use of metaphor and symbolism in visual art, as a tool to represent complex ideas and visualize the invisible realms of mind, thought, and emotion. Since writing her honors thesis on visual metaphor at Stanford University in 2004, she has explored this interest through multiple roles and media: as art director, curator, and designer of metaphoric imagery for newspapers, books and exhibitions.

She has collaborated with a roster of over 1000 artists worldwide and art directed over 4000 editorial illustrations. She is known for greatly expanding the range of visual contributors to the Times, drawing equally from the worlds of contemporary illustration, fine art, animation, and comics. To follow her adventures and see some of her creative work, follow Alexandra on Instagram @zsigmonda.