People who regularly exercise their creative muscles are better problem solvers, more emotionally and physically healthy, and more connected to others. In the workplace, creativity contributes to better teamwork, increased engagement, increased morale, and increased problem-solving and productivity. When 87% of employees worldwide are disengaged, it becomes evident just how important this is!
Yet, creativity can seem very elusive. The prevailing belief is that there is an elite “creative class” - either you’ve got it, or you don’t. It’s simply something that has not truly been valued in Western society for the last century or so. Culturally, we adhere to the trope of the starving artist - the idea that creative people simply can’t make a decent living.
The truth is, creativity is an inherent part of being human, it’s so much more than just the arts, AND it’s a skill that can be developed. In today’s ever-evolving world, exercising our creative muscles to reinvent ourselves and our challenges is a necessity to not only survive, but to THRIVE.